12 Ways Restaurants Can Grow Their Email Lists
(and why email marketing is often more valuable than social media marketing) In business, our most valuable and cost-effective customers are the ones we already...
Author: Aviva Goldfarb
Aviva Goldfarb is a Washington Post contributor, author of 4 cookbooks, and founder of The Six O'Clock Scramble, an online healthy meal planner. She writes about food, cocktails, travel and parenting, is an entrepreneur, and a marketing consultant for food related ventures.
Standing Up to Hate and Bigotry with Indian Garden Party Cocktails
After the 2016 election, there seemed to be an increasing number of incidents of hate and bigotry in our community, as in many others in the US and across the w...
12 Ways to Ensure that Charity Events and Gift Certificate Donations Are Good Marketing Opportunities for Your Restaurant or Food Business, Too
As a business owner, especially one in food and beverage, you likely went into business because you wanted to connect with people and be part of the fabric of y...
I don’t go to parties just to find sources for stories
I’m a party girl. As a major extrovert, I love going to parties. I’m often one of the first to arrive and last to leave. I wish I loved throwing parties more th...
Passover Cocktails: The Wicked Son and Miriam’s Cup
Jewish Food Experience asked me to develop a Passover cocktail for its 2018 Passover Top 8 recipes which sounded like too much fun to pass up. I assembled a tea...