Meet Aviva

Aviva Goldfarb is an entrepreneur, marketing expert, event planner, business coach, freelance writer, and cookbook author with over 20 years of marketing, media and PR experience.

She is a marketing and events consultant for restaurants and other food and beverage related ventures, where she helps them launch and market their products more effectively to grow their sales and better engage with their customers. Her clients include Silver New American Brasserie, RIS restaurant, HipCityVeg, Le Café Descartes at The Embassy of France, Clove & Cedar Coffeebar, Blue Henry, George’s Chophouse, Manna Foods/Community Food Rescue via ABK Strategies, Compost Crew, From the Farmer, and others.

She is also a business coach for outstanding female entrepreneurs to help them set and achieve goals more quickly and effectively. She is a four-time cookbook author and a nationally published writer about food, parenting and travel, and is the founder of the popular meal planning website, The Scramble. Aviva has appeared on the Today Show three times, and on the Katie Couric show as well as CNN, PBS and NPR, and in O, the Oprah Magazine, The New York Times magazine, The Washington Post, Real Simple, and many others, and her clients have appeared on every major Washington, DC TV, radio, and online media outlet.

Aviva is the author of four cookbooks, a Washington Post Travel, Food and Parenting contributor, Bethesda Magazine contributor, and occasional charity bartender.

Aviva is an active member of Les Dames d’Escoffier Washington, DC chapter, an invitation-only philanthropic organization of women leaders in the fields of food, fine beverage and hospitality.

Aviva is a member of Mindshare, Women in Communications, The Mompreneur Tribe, Her Corner, which awarded her the Generosity Award, and is a founder and member of the Women’s Entrepreneur Group.

She volunteers for Sips & Suppers, which raises funds for DC Central Kitchen and Martha’s Table, and for Empty Bowls, which raises money for Capital Area Food Bank, and for Communities United Against Hate. Aviva graduated from the University of Pennsylvania. She loves to support female entrepreneurs and is a passionate people connector and nearly-obsessive fiction reader.

Contact her at aviva@avivagoldfarb.com