Meet Aviva

Aviva Goldfarb is an entrepreneur, marketing expert, business coach, freelance writer, cookbook author, and more. 

Aviva is the Founder of The Six O’Clock Scramble online family meal planner, which she sold in 2016. She is the author of four cookbooks, a Washington Post Travel, Food and Parenting contributor, Bethesda Magazine contributor, and occasional bartender.

Aviva helps food, spirits and lifestyle businesses market their products more effectively to increase sales and improve customer loyalty and engagement. She is a private business coach for female entrepreneurs. 

Aviva has appeared on the Today Show and the Katie Couric show as well as CNN, PBS and NPR, and in O, the Oprah Magazine, The New York Times magazine, The Washington Post, Real Simple, and many others. 

Aviva is an active member of Les Dames d’Escoffier Washington, DC chapter, an invitation-only philanthropic organization of women leaders in the fields of food, fine beverage and hospitality.

Aviva is a member of Mindshare, Women in Communications, The Mompreneur Tribe, Her Corner, which awarded her the Generosity Award, and is a founder and member of the Women’s Entrepreneur Group.

She volunteers for Sips & Suppers, which raises funds for DC Central Kitchen and Martha’s Table, and for Empty Bowls, which raises money for Capital Area Food Bank. Aviva graduated from the University of Pennsylvania. She loves to support female entrepreneurs and is a passionate people connector and obsessive fiction reader.

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