
Writer Marketing Expert Event Planner Business Coach Cookbook Author
Aviva Goldfarb is an entrepreneur, marketing expert, event planner, business coach, freelance writer, and cookbook author with over 20 years of marketing, media and PR experience.
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Hanukkah Cocktail Recipes that Can Get you Lit During the Festival of Lights
December 10, 2020
It’s no secret that the holiday season looks very different this year. We’re substituting large family gatherings with chaotic family zoom calls, and travel stress for the stress of teaching

12 Ways Restaurants Can Grow Their Email Lists
January 5, 2020
(and why email marketing is often more valuable than social media marketing) In business, our most valuable and cost-effective customers are the ones we already have. They have already chosen

Standing Up to Hate and Bigotry with Indian Garden Party Cocktails
June 24, 2019
After the 2016 election, there seemed to be an increasing number of incidents of hate and bigotry in our community, as in many others in the US and across the
Why clients love working with Aviva
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“Every part of our grand opening was stellar thanks to you! Your commitment to our success was clear from the beginning. We are tremendously grateful to have you on our team. Thank you a thousand times "
Nicole MarquisFounder and CEO, HipCityVeg
“Aviva has worked closely with our marketing team to successfully building strong comp sales in a highly competitive market and has been a tremendous asset to our business. She has sharp instincts and is tenacious competitor and is only satisfied with winning.”
Robert GiaimoFounder and CEO, Silver and Silver Diner
“Working with Aviva brought in new ideas, a more coherent strategy, important new corporate and individual relationships, and helped us fill our restaurant in the French Embassy with diners who appreciate our fine French cuisine and service.”
Max Jacquet, General ManagerPetit Bouchon and Le Café Descartes at The Embassy of France
“Aviva has become an integral part of our From the Farmer growth strategy. Her energy and passion for our business has brought about creative new customer acquisition and marketing ideas and helped us position the company for future growth. She's detail oriented, driven, and well-connected and gives her all to every aspect of her work.”
Jason Lundberg, co-founderFrom the Farmer
“Aviva has been highly effective in activating her networks to buy tickets, donate and attend Empty Bowls Bethesda. She has helped us amp up our social media and shine a social media spotlight on our restaurant partners and get them to galvanize their networks. Her work has absolutely contributed to EBB beating our ticket sales and fundraising goals each year, allowing CAFB to provide an additional 60,000 meals this year alone.”
Carole Sugarman, ChairpersonEmpty Bowls, Bethesda
“I am so thankful that we were able to pull Aviva in to run our Chef competition for Manna and Community Food Rescue. We absolutely needed her expertise and connections in the food community to pull it off. On top of that, she promoted the heck out it with her substantial social media audience. Thank you, Aviva!”
Ann Brown, PresidentCEOAKB Strategies / Ann Brown Communications
“Aviva came highly recommended and I'm so grateful for the connection! My coffee shop has only been open a few short weeks and as a result of her strategic insights and expansive networks, both in person and online, she has helped ensure that we already have regular customers who came through the door. Her professionalism and organizational skills are unmatched: despite the fact she is juggling multiple clients she makes me feel like my business is top of mind for her!”
Janet Forlini, OwnerClove & Cedar Coffeebar
“Every time I meet with you, I thank my lucky stars. Working with you is definitely the most helpful and productive thing I do as a small business owner.”
Christy Halvorson Ross, FounderLittle Green
“I love, love meeting with you - it gives me so much energy and inspiration! Thank you for being such an amazing support and always giving me (much needed) words of wisdom, concrete action steps, and (again, much needed) common sense."
Kristina Han, Founder and CEOOwn Your Wonder
“Working with Aviva helps me stay focused so I can hit my business goals each month!”
Gayle Galbraith, Founder and PresidentThe Federal Brewing Company
“I have been a coaching client of Aviva’s for about 9 months, and in that time, have seen huge growth in our business. I largely attribute this success to Aviva's marketing ideas and e-mail strategy, the accountability she provides in our monthly meetings, and the key introductions that she has made among her network."
Erica Singleton, Patient Care CoordinatorCapital Facial Plastic Surgery





















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